I remember the first time I experienced spellcheck. “So, I just type away,” I asked gleefully, “and this spellchecker fixes all my mistakes? It’s like there’s an English teacher in the computer!” Turns out, it’s not. Because while spellcheck can indicate when you’ve typed the wrong spelling, it won’t necessarily indicate when you’ve typed the wrong word. For example…
• I once came across a school district newsletter that dedicated an entire page to a marketing club competition. The students apparently excelled in the areas of baked goods, turning things over, and pushing things on wheels, as there were over 30-references to various forms of “roll play.”
• I recently saw a social media post apparently suggesting that workshop attendees should be cautious of dismembered limbs going for a stroll as there would be, “…hands on walkthroughs.”
• Working on a sell sheet for an accounting firm, I reviewed content spellcheck said was perfect, and discovered I was introducing the firm as a group of, “Certified Pubic Accountants.”
Remember, spellcheck is a proofreading tool, not a proofreading replacement. And even if your system includes a grammar checker, there’s no replacement for a thorough review. From articles to invitations, promotions to posts, don’t risk missing mistakes that send the wrong message.
Want to learn more about the most affordable & powerful investment you can make in your messaging? Contact RJ today!