by rj | May 12, 2023 | Message Development
Posted on April 23, 2019 by R.J. Foster, I’ve always been intrigued by the science of search engine optimization (SEO if we’re talkin’ the talk), and fascinated by the idea of building a message around keywords and phrases that bring web searchers and surfers...
by rj | Aug 3, 2022 | Message Development
What I remember most about my first visit to the Wisconsin State Fair was the guy in the vendor building selling “super-shammies.” A miracle of spill management technology, these super absorbent sheets were able to soak up copious amounts of anything you might drip,...
by rj | Apr 18, 2022 | Message Development
I remember the first time I experienced spellcheck. “So, I just type away,” I asked gleefully, “and this spellchecker fixes all my mistakes? It’s like there’s an English teacher in the computer!” Turns out, it’s not. Because while spellcheck can indicate when...
by rj | Mar 1, 2022 | Uncategorized
It doesn’t take a marketing expert to recognize the importance of consistency. Whatever your platform, building brand recognition demands consistent messaging. This does not, however, mean you should be saying exactly the same thing over and over. We all have a...
by rj | Feb 2, 2022 | Uncategorized
Once upon a time…seriously, it seems like a lifetime ago…I used to travel around sharing my perspective on business messaging: shaping and sharing stories that engaged readers and made them want to know more. After one such presentation to a group very...