The Power of Holiday Promotions

Holidays are amazing.  They’re spiritual, emotional, and economical.  Whatever your target market’s holiday persuasion, associating your products & services with the spirit of the season creates common ground – a level on which your customer can relate...

OMG, Where Did All The Words Go?

As a Wordsmith, I’ve always had a bit of an issue with text-messaging.  In fact, I consider texting a crime against language, and a major contributor to the rapid decline in young people’s ability to communicate effectively. As a parent, though, I’ll admit I have...

Dad’s Valentine’s Day Memories

Posted on January 19, 2012 by R.J. Foster, Once upon a time, I was an occasional guest-columnist for the Appleton Post-Crescent.  In February of 2008, I wrote the following piece about Valentine’s Day.  I realize my “little girls” are a wee bit beyond exchanging...

Networking…cruisin’ or crashin’?

More and more, I hear small business owners say, “I’ve tried lots of networking groups, but none of them work for me.”  To me, that’s like saying, “I’ve tried lots of cars, but I never get where I want to go.”  I wonder if maybe, it’s not the car. Do you...

Santa Claus: magic or magical-message?

Posted on December 18, 2010 by R.J. Foster I’ve never met Santa Claus, not as far as I know. Yet I feel like I know him.  How is that so? He doesn’t run ads on radio or TV. He’s not on the LinkedIn, the Twitter, or FB. Still he’s known everywhere,...