What if your pants were on backward?

If you went to a party and saw a friend wearing their pants backward, would you tell them?  What if it was you with the backward pants? Would you want someone to tell you? And if they did, how would you respond? Would you be angry for the criticism, or...

Dumbing It Down vs. Clearing It Up

So often, our efforts to outshine our competitors result in overselling ourselves. We attempt to position ourselves as experts in our field and confirm that position by using complex language and industry-specific terms. We try to impress rather than inform,...

The Power of Holiday Promotions

Holidays are amazing.  They’re spiritual, emotional, and economical.  Whatever your target market’s holiday persuasion, associating your products & services with the spirit of the season creates common ground – a level on which your customer can relate...

OMG, Where Did All The Words Go?

As a Wordsmith, I’ve always had a bit of an issue with text-messaging.  In fact, I consider texting a crime against language, and a major contributor to the rapid decline in young people’s ability to communicate effectively. As a parent, though, I’ll admit I have...

Avoiding Business Wedgies

Skipping through the cable guide the other day, I came across the cinematic masterpiece, “Revenge of the Nerds.” I enjoyed that movie, but not for the same reasons as my friends (not entirely). Beyond the triumph of the super-smart over the super-strong, the nerds...

Don’t Itemize…Illustrate!

People often ask, “So, what do you do?” But they never ask, “So, what do you sell?” And with the zillions of ads and promotions being driven into our laptops, tablets, and phones every moment of every day, we’ve become very skilled at recognizing and ignoring sales...

Ditch the Pitch!

“What do you do?” It’s a simple question that drives business professionals to a complex series of responses that often include information like title, job-description, products, services, maybe even location (at the corner of So What Street and Who Cares Boulevard)....