Consistency vs. repetition: change it up or get tuned out

It doesn’t take a marketing expert to recognize the importance of consistency. Whatever your platform, building brand recognition demands consistent messaging. This does not, however, mean you should be saying exactly the same thing over and over. We all have a...

Who does your business speak to?

I used to get upset when my teenage daughter would demonstrate what I referred to as “advantageous-interpretation-disorder”…a condition that causes questions to take on whatever meaning is easiest to answer. I would ask, “Do you have any homework?” My daughter would...