

Great marketing brings you to your customers.
Great messaging brings your customers to you.
Promotional Copywriting
Advertising and promotional copy that relates to readers and makes them want to know more. Past projects include print ad copy, sell-sheets, marketing collateral, promotional cards, direct mail pieces, taglines, and more.
Content for Online Platforms
Uniquely powerful combinations of optimization and conversation that engages readers and moves them to action. Past projects include website content, blog articles, social media posts, product descriptions, professional bios, and more.
Online Content Samples
Website: Sprout Family Chiropractic
Website: Fox Communities Credit Union
Website: Flower Girl Design Studio
Website: Beauty by the Yard LLC
Website: Bowtie Carpet Cleaning
Website: Flair Flexible Packaging
Website: Northeast Wisconsin Assoc. of IT Professionals
LinkedIn Article: Marketing vs. Messaging, Awareness vs. Interest
Articles / Reports / Releases
Short-form and long-form copy, built around research and/or interviews, tailored to engage, educate, and inform. Previous projects include press releases, product articles, newsletters, reporting, editorial writing, and more.
Articles, Reports, Releases Samples
Press Release: Evergreen Credit Union Opens New Branch
Newsletter: Fox Communities Credit Union Busines Spotlight
Newsletter: Central Alliance Credit Union
Article: Smart Conversion Marketing - App Development
Article: Green Construction Practices
Newspaper Article: Eve of Destruction Demolition Derby
Humor Column: At Home Dad's New Job
Humor Column: At Home Dad - Valentine's Day
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Technical Writing
Gathering information through research and subject matter expert interviews, and distilling complex material into conversational text. Previous projects include scientific articles, case studies, reports, and more.
Script Writing
Commercial script writing for informational videos, testimonial videos, advertising videos, personal introduction (elevator speech) videos, and more. Past projects include radio advertisement scripts, video scripts, voiceover scripts, and more.
Script Writing Samples
Voiceover Script: Alo Health Promotional Video
Voiceover Script: EDCi Promo/Recruitment Video
Radio Ad Script: Coldwell Banker The Real Estate Group
Radio Ad Script: Fava Tea Company-Mother's Day (ADDY Award Winner)
Radio Ad: Central Alliance Credit Union
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Proofreading & Editing
Because spell-check doesn't know write from wrong; proof-and-polish from the Wordsmith will make your message shine. Materials worked on include promotional materials, website content, project proposals, presentations, letters, emails, and more.
If people aren't listening and responding to your story, the Wordsmith can help.
Discover a new approach to content that ignites interest and creates connection. Contact R.J. today!