I used to get upset when my teenage daughter would demonstrate what I referred to as “advantageous-interpretation-disorder”…a condition that causes questions to take on whatever meaning is easiest to answer. I would ask, “Do you have any homework?” My daughter would hear, “Do you have any homework you can’t finish on the bus or during lunch tomorrow?” and with a brief look up from her phone would reply, “Uhhh, no.”
Turns out, many grown-up business people have a similar condition when it comes to message development. I ask, “Who do you want to speak to?” They hear, “Who is your target market?” and respond with information like gender, age, income, marital status, or maybe a string of job titles, positions, and descriptions.
Of course, marketing & demographic data are important. But when we focus only on facts, we lose sight of feelings. We gain information about segments we want to capture, but miss the emotions of the individuals with whom we’re trying to connect. And in a time when people are drowning in information, it’s often the emotional insight that reaches them and makes them want to reach back.
Increased conversion begins with improved connection! If you’d like to learn more, contact me to arrange a free message assessment and advising session. Or call me at 920-540-3551, and we can set a time to talk about how to get people talking about you!