We love buying things, but hate being sold things. We go shopping looking for stuff to buy, but we tell the persistent salesperson to leave us alone. We like searching the web for information, but we cringe when online ads and pop-ups search for us. We enjoy the idea of getting something, but we hate the prospect of being told what we “must have.”
If you went to a party and saw a friend wearing their pants backward, would you tell them?
What if it was you with the backward pants? Would you want someone to tell you? And if they did, how would you respond? Would you be angry for the criticism, or thankful for the critique? Would you tell yourself, “This is how I’ve always worn them,” and move on? Would you change your pants but put them on the same way? Or would you consider the observation and ask for help?
Businesses have more opportunities than ever to introduce themselves. But more chances to share a message means more chances to send the wrong message. Publishing content with misspelled or misused words…stumbling through an elevator speech that’s unprepared or unfocused…giving a presentation with more “um’s,” “like’s,” and “you know’s” than anyone can count…are all very much like wearing your pants the wrong way. You may not realize it, but everyone else does. And what it says about you and your business will always drown out whatever you might be trying to tell them.
Find someone you can trust to help you stand-out rather than stick-out. Because the last thing you want to be is the person everyone’s talking about for all the wrong reasons.