Reason #1 to Ditch the Pitch: convincing vs. connecting

We love buying things, but hate being sold things.  We go shopping looking for stuff to buy, but we tell the persistent salesperson to leave us alone.  We like searching the web for information, but we cringe when online ads and pop-ups search for us.  We enjoy the idea of getting something, but we hate the prospect of being told what we “must have.”

What if your pants were on backward?

If you went to a party and saw a friend wearing their pants backward, would you tell them?
What if it was you with the backward pants? Would you want someone to tell you? And if they did, how would you respond? Would you be angry for the criticism, or thankful for the critique? Would you tell yourself, “This is how I’ve always worn them,” and move on? Would you change your pants but put them on the same way? Or would you consider the observation and ask for help?

Businesses have more opportunities than ever to introduce themselves. But more chances to share a message means more chances to send the wrong message. Publishing content with misspelled or misused words…stumbling through an elevator speech that’s unprepared or unfocused…giving a presentation with more “um’s,” “like’s,” and “you know’s” than anyone can count…are all very much like wearing your pants the wrong way. You may not realize it, but everyone else does. And what it says about you and your business will always drown out whatever you might be trying to tell them.

Find someone you can trust to help you stand-out rather than stick-out. Because the last thing you want to be is the person everyone’s talking about for all the wrong reasons.

Three things new clothes and new content have in common

1.  People rarely realize when they need them.
Personally, we like to think we look good.  Professionally, we like to think we sound good.  Unfortunately, nobody wants to be the one to say you need help in either area.  Topping the list of things you’re NOT going to hear at your next networking event… “Your jacket makes you look like a clown,” and “Your elevator speech makes you sound like a used-car salesman.”

What business people can learn from “Glee”

Posted on by R.J. Foster

I like “Glee.” That’s right, the television show about the high school misfits singing their way through the seemingly earth-shattering trials of adolescence. It’s not the singing itself, that draws me, though.

Don't dress up a pig

Posted on by R.J. Foster,

I recently read an article that recommended replacing your elevator pitch with one of six “new” pitches. The piece suggested that by squeezing your message into a cleverly named format, you can more effectively move people to the response you are seeking.