Don't dress up a pig

Posted on by R.J. Foster,

I recently read an article that recommended replacing your elevator pitch with one of six “new” pitches. The piece suggested that by squeezing your message into a cleverly named format, you can more effectively move people to the response you are seeking.

Maybe it’s just me.  But, if you dress up a pig, it’s still a pig.  It may look prettier. And it might draw attention.  People will, however, realize it’s still a pig.  And in no time at all, people will move on to the next shiny sparkly thing that catches their eye.

If what you’re saying isn’t getting the response you want, don’t dress it up.  Break it down.  Rethink it, and reshape it into something that’s interesting and engaging…that gets people’s attention and holds it…that makes people want to listen and want to know more.


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