What if your pants were on backward?

If you went to a party and saw a friend wearing their pants backward, would you tell them?  What if it was you with the backward pants? Would you want someone to tell you? And if they did, how would you respond? Would you be angry for the criticism, or...

Dumbing It Down vs. Clearing It Up

So often, our efforts to outshine our competitors result in overselling ourselves. We attempt to position ourselves as experts in our field and confirm that position by using complex language and industry-specific terms. We try to impress rather than inform,...

The Power of Holiday Promotions

Holidays are amazing.  They’re spiritual, emotional, and economical.  Whatever your target market’s holiday persuasion, associating your products & services with the spirit of the season creates common ground – a level on which your customer can relate...

OMG, Where Did All The Words Go?

As a Wordsmith, I’ve always had a bit of an issue with text-messaging.  In fact, I consider texting a crime against language, and a major contributor to the rapid decline in young people’s ability to communicate effectively. As a parent, though, I’ll admit I have...