Holidays are amazing. They’re spiritual, emotional, and economical. Whatever your target market’s holiday persuasion, associating your products & services with the spirit of the season creates common ground – a level on which your customer can relate to you – a reason for them to like you. What you’re selling might be good. But if it’s what festive folks are enjoying while “rockin’ around the Christmas tree,” it’s even better! And let’s not forget song tie-ins. People who hear your name in a jingle on the radio or the web might remember you for a while. People who hear your name in “Jingle Bells,” will think of you every time they hear that song (roughly 3-bazillion times between Nov. 1 and Dec 24).
When it comes to creating your message, I’m all for scribbling-out your thoughts. It’s the only way to really see what you’re thinking. Letting questions rattle around in your head and then emptying every possible response onto paper can be enlightening, and lead you to a “Wow, is that what I do?” moment.