Holidays are amazing. They’re spiritual, emotional, and economical. Whatever your target market’s holiday persuasion, associating your products & services with the spirit of the season creates common ground – a level on which your customer can relate to you – a reason for them to like you. What you’re selling might be good. But if it’s what festive folks are enjoying while “rockin’ around the Christmas tree,” it’s even better! And let’s not forget song tie-ins. People who hear your name in a jingle on the radio or the web might remember you for a while. People who hear your name in “Jingle Bells,” will think of you every time they hear that song (roughly 3-bazillion times between Nov. 1 and Dec 24).
Don’t get me wrong. I’m not suggesting that the emotion or spirituality of any holiday be reduced for the sake of sales. But, if snapping a picture of a sleigh in your restaurant’s parking lot, or putting a new spin on a traditional holiday story can generate renewed interest in your business, then go for it! Never doubt, well-written holiday cards and letters invite people to read. Well-crafted holiday ads invite people to buy.
WORDSMITHING BY FOSTER
(Exclusive Wordsmith of Santa’s Workshop since 2007)